Summary: The art of storytelling can be a powerful tool in the business world. When done properly, story fosters connections, inspires action, and conveys complex ideas. Personal narratives, in particular, have the ability to humanize business interactions, making them more relatable and memorable.
Dear Dr. Sylvia,
I recently told a personal story at a work conference and the backlash was ugly.
I wanted to make a point about why it is so important to speak up and be heard.
At the meeting, I told about the time when I was a teenager and got caught smoking marijuana in the school locker room. I stood up for myself by telling the teacher who caught me I would NEVER smoke on school grounds again and would tell her if others did. This was on condition she did not report me or tell my parents.
In fact, I thought it was a great example of compromise and “winning” in a tough situation.
However, most at the meeting thought it was highly inappropriate since they said I became a “snitch” on other kids and that my parent had a right to know.
Now, I am seen as one who is neither a good negotiator nor someone the team can trust.
Telling personal stories is filled with risks. What can I learn about not making the same mistake in the future?
Signed,
Novice Storyteller
Dear Storyteller,
When telling personal stories at work, you must start with what you want people to take away from your story.
Whether you’re giving a presentation, pitching an idea, or networking with colleagues, here are some key elements to keep in mind when sharing personal stories in a business environment.
Make sure your story is relevant to those listening.
Ensure that your personal story is directly relevant to the topic at hand. Whether you’re illustrating a point, providing context, or highlighting a challenge you’ve overcome, make sure it aligns with the overall message or objective of your communication.
For example, I was at an annual sales meeting where the key was to keep the audience hyped up around the power of the company products to ensure people stay healthy and look good.
The Senior VP started with a personal story. She said she was sober for the past seven years and then talked about how much better she felt saying no to alcohol. Her point was to say “yes” to the health products the company provided.
Yet, what she shared made everyone uncomfortable.
Sadly, while they learned more about this woman it had very little to do with why they were together.
There was room to misinterpret the meaning of what she said. And, it led to gossip and some very unpleasant jokes behind her back.
Telling the truth is NOT spilling your guts.
While personal stories offer a glimpse into your individual experiences, it’s important to maintain a level of professionalism, especially in a business setting. Avoid sharing overly personal or sensitive information that may not be appropriate for the context.
Be authentic. This is crucial in building trust and credibility. Share genuine experiences and emotions rather than fabricate or exaggerate details. Your audience will be more likely to connect with your story if they perceive it as authentic.
When telling personal stories remember the KISS Effect (Keep It Simple/Short Sweetheart).
Keep your story clear and concise, focusing on the key elements that support your message. Avoid unnecessary details or tangents that could distract from the main point. A well-structured narrative with a clear beginning, middle, and end will help keep your audience engaged.
Your “why” is the major key to using personal stories at work.
Over the years I have learned, and helped other see that “less is more”
Here is my “why” that has helped my clients understand my passion for my executive leadership coaching.
“My father died suddenly from a heart attack when I was fourteen years old.
Everyone said it was from extreme stress at work.
While his business was fiscally sound, I came to see it was emotionally bankrupt.
There were too many conflicts that never were resolved.
I spend my career finding the most effective methods for resolving disputes
so that stress does not become a toxic destroyer of life.
I hope my methods help to limit conflict and evoke collaboration. To me, they are like
an insurance policy for health and well being in the workplace.”
Work is NOT a rehab facility
There is much more to my story. However, the rest belongs in private conversations. At work strive for authenticity, clarity, emotional appeal, and strategic alignment.
In short, practice what you want to tell and make sure you edit effectively.
When sharing personal stories in a business environment, be mindful of your audience’s reactions and feedback.
Allow space for others to share their own stories or perspectives, and listen attentively without interrupting or dismissing their experiences.
Make your story relatable by highlighting universal themes or experiences that others can identify with.
By tapping into shared emotions or challenges, you can forge a stronger connection with your audience and foster empathy and understanding.
Align your personal story with your overarching goals or objectives. Whether you’re seeking to persuade, inspire, or educate, ensure that your narrative supports the desired outcome and reinforces your key messages.
In conclusion, personal storytelling can be a potent tool for communication in the business world, allowing you to connect with your audience on a deeper level and leave a lasting impression.
By incorporating these key elements into your narratives, you can effectively convey your message, build rapport, and inspire action in your professional endeavors.
To your success,
Sylvia Lafair
PS. The basics of how to handle stress effectively can be found in my book “Invisible Stress: It’s NOT What YOU Think.“
