Summary: In workplaces and society at large, moments of tension and tough questions are inevitable. What distinguishes strong leadership from the rest is not just what is said, but how it’s said; with steadiness, empathy, and an eye toward unity rather than division.
I am taking time on my blog to look beyond my Pattern Breakthrough posts to acknowledge those who are role models in this time of extreme division. We all need to learn from others who are successful, and rather than being stuck at the “super achiever” me-me-me level, we can help show how we are all connected and that no one wins unless we all do.
That’s why I want to take a moment to recognize Tim Cook, CEO of Apple Inc., for the way he responded to a deeply emotional and complex issue this week. In a heartfelt memo to employees following the tragic killing of ICU nurse Alex Pretti in Minneapolis, Cook not only expressed that he was “heartbroken” but also urged de-escalation and dignity for all people in the midst of public concern and workplace unease.
How We Speak Is As Important As Why
What stood out wasn’t just that he spoke up, but how he spoke.
He acknowledged pain and community concern rather than dismissing it.
Furthermore, he called for calm and de-escalation, inviting understanding rather than conflict.
And then, he rooted the message in respect, humanity, and shared ideals, reminding teams that leadership isn’t just about strategy, but about caring for people.
Leadership at work doesn’t always happen in boardrooms or big speeches. Often, it happens in moments like this, when tough subjects collide with real human emotions, and a leader chooses clarity over confusion and empathy over reaction.
In an era when many voices are loud and polarized, Tim Cook’s message this week showed that calm, thoughtful leadership still matters. It’s the kind that steadies teams, honors diverse perspectives, and fosters open conversation rather than tension.
👏 Congratulations, Tim Cook—thank you for leading with composure and purpose.
We can all learn from those who go beyond their ego to connect us in a better way.
To your success,
Sylvia Lafair
